Welcome to My Blog
Hello
I'm Ihor Bielov. This blog is a place where I put my work, experience, and thinking into words not as announcements or polished marketing copy, but as reflections from years spent inside the blockchain space.
I've been involved in crypto long enough to see cycles come and go, narratives rise and fade, and communities grow, fracture, and rebuild. This blog is my way of documenting that journey: what I've done, what I'm doing now, and how I think about where this space is heading.
How It Started
My first real entry point into crypto wasn't trading or infrastructure, it was NFTs. Digital collectibles were what pulled me in. At the time, for many people it was mostly about speculation; for me, it was about culture, ownership, and community. NFTs introduced me to onchain identity, creative economies, and the idea that people could coordinate and build value without traditional intermediaries.
That early exposure shaped how I see the blockchain world today. Even as I moved deeper into infrastructure and governance, that cultural layer never stopped mattering to me, and I remain deeply passionate about NFTs.
From Communities to Ecosystems
Over time, my work naturally shifted toward ecosystem building and communication. I worked with Ethereum Ukraine, helping grow the local Ethereum community, organize initiatives, and support one of the largest Ethereum hackathons in Europe. I later joined the ETHKyiv team as Head of Communications. Those experiences showed me how much of this space is built on trust, consistency, and people showing up long before there is any external recognition.
Later, I became deeply involved in the Scroll ecosystem, first as a contributor, and now as a DAO steward. Participating in governance, voting on proposals, and engaging with the community gave me a hands-on view of how teams actually operate beyond theory. DAOs aren't perfect, but they are one of the most honest experiments I've seen.
Today, I work as a Marketing & Social Media Manager at Altius Labs, where I focus on positioning, storytelling, ecosystem-level marketing, and brand building. My work sits at the intersection of product, partnerships, and community - translating complex infrastructure into narratives that ecosystem developers, institutional organizations, and crypto-native teams can clearly understand and engage with.
What This Blog Is About
This blog isn't meant to be a news feed or a promotional channel. It's a long-form space for ideas that need more than a tweet.
Here, I'll write about:
- Marketing and perspectives on crypto and Web3 in general: what works, what doesn't, and why.
- Ecosystem growth, partnerships, and community dynamics
- Angel investing perspectives and early-stage observations
- NFTs and digital collectibles, from both cultural and market angles
- Governance, DAOs, and coordination at scale
Some posts will be analytical. Others will be reflective. All of them will be grounded in direct experience rather than abstract theory.
What's Next
The blockchain space is still early, messy, and often misunderstood, and that's exactly why it's interesting. I'm motivated by building things that last, supporting ecosystems that prioritize people, and staying close to the cultural roots that made this space meaningful in the first place.
This blog is part of that process.
If you're here to understand how Web3 actually grows, how marketing intersects with culture, or how early ideas evolve into long-term systems, you're in the right place.